More important than the quest for certainty is the quest for clarity
If you pick up any newspaper or magazine, you will see hundreds of advertisements with many colours, bright headlines, and fancy graphics, all looking for attention. So what makes an effective advertisement?
Simplicity and a clear message are the most effective, a rule that holds true for all forms of print advertising, combined with clear, legible copy. If your copy is dense and intimidating, readers tune out quickly, and the same if text is placed on a busy image.
The layout of the print design is important as well, people read from top to bottom and left to right, and adverts which aren't laid out with this in mind tend to turn potential customers off. Its also important to make an offer to readers, to answer the question of whats in it for them, and provide a ready means of communication, like a website or a phone number.
The graphics, layout and copy of advertisement designs are vital elements in successful print advertisements, and we at MediArt have completed literally thousands of designs, for every sector of business. Contact us today for your free consultation about our expert design and layout services!