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More important than the quest for certainty is the quest for clarity

Francois Gautier

If you pick up any newspaper or magazine, you will see hundreds of advertisements with many colours, bright headlines, and fancy graphics, all looking for attention. So what makes an effective advertisement?

Simplicity and a clear message are the most effective, a rule that holds true for all forms of print advertising, combined with clear, legible copy. If your copy is dense and intimidating, readers tune out quickly, and the same if text is placed on a busy image.

The layout of the print design is important as well, people read from top to bottom and left to right, and adverts which aren't laid out with this in mind tend to turn potential customers off. Its also important to make an offer to readers, to answer the question of whats in it for them, and provide a ready means of communication, like a website or a phone number.

The graphics, layout and copy of advertisement designs are vital elements in successful print advertisements, and we at MediArt have completed literally thousands of designs, for every sector of business. Contact us today for your free consultation about our expert design and layout services!
Outdoor advertising is unique in that you need to have a visually effective advertisement which captures interest and delivers its message in a very short space of time. Read on to learn more about how MediArt can help your business maximise the effectiveness of its outdoor advertising.
The creation of an effective and user-friendly website is an art form in its own right, but of course this is only the first step in building a powerful online presence for your company.
Business cards, posters, flyers, newspaper advertisements, signage and brochures all form an important part of most marketing mixes, but knowing how to use them properly is a vital element when using printed materials. Research shows that most adverts are only read by four percent of their intended readership, and there are good reasons why!
Animation, whether on television, in a movie, or on a web page, can provide a stunning visual accompaniment to a marketing campaign, remaining with visitors long after the intial campaign is finished.
The exciting new field of three dimensional imaging is one which can be applied to any graphical field, from animation to logos to print and web based advertisements.
For production of high quality designs for products ro concepts, computer aided design is an essential addition to any graphics portfolio. In particular computer aided design can be used to produce scale models of buildings from architectural drawings, and place them in a pleasing environment for advertisements.
Company branded pens, umbrellas, keyrings, t-shirts and other merchandise can be a valuable part of any marketing campaign.
Bigger is better, and large form factor graphics and advertisements can have a tremendous effect on your marketing campaign.
Setting up advertisements in a newspaper, magazine or other periodical can be an expensive process, so its important to get it just right. Rather than trying to stand out from the crowd, which is what everyone else is doing, take a different approach to your printed advert.
The secret to succesful web based adverts isn't neccessarily to have the biggest, brightest and best advert, flashing merrily away beside the web content. In fact a majority of web users find adverts like that a turn off. So whats the secret to good web based advertisements?
A logo is the heart of your marketing package. An attractive, easy to recognise logo will immediately give you advantages over your competition, can be a serious head start in branding efforts, and in effect represents every single part of your company.
Wrapping a van or taxi in your advertisement can be one of the most cost effective ways to ensure that your company gets its name out there and is seen by the public.
Professionally designed letterheads, envelopes, business cards, comp slips and vouchers are the essential foundation of any compny's business identity.
With almost three quarters of all purchasing decisions being made in shops, it makes sense to ensure that your point of sales advertising is effective and visible. This also strengthens your brand image and increases returns.
Exhibition and trade show displays are some of the more complex advertising collateral that can be produced, so it is helpful to have professional advice to assist you with your stand, in terms of layout, design and production.
Making a presentation is an important part of day to day business, and can be a vital aspect of B2B communications. With that in mind, your presentations should have the advantage of a high quality finish and professional design to help drive your points home to your audience.
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