A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.
A logo is the definitive identity for most businesses, and so it must be powerful and easy to remember. A good logo can improve a businesses credibility and give it an advantage over it's competitiors.
There are many more factors to consider when designing or adopting a logo than might be immediately apparent. Contrast, colour in relation to the company livery, a clear representation of what the company does or an eye-catching abstract are all issues to consider.
What many companies don't consider is that logos need to be recognisable from a distance, and on a business card, as well as a website. A good logo should consider the following, among others:
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