Advertising
   Corporate Identity
   Multimedia
   Presentations
   Public Relations
   Research & Analysis
   Sales
 
  Small Business

We offer special rates for small businesses and new businesses starting out, on marketing packages, business advice, and lead generation as well as customer retention. For a free consultation, contact us!
more info

   ADVERTISING
Properly practiced creativity can make one ad do the work of ten.

William Bernbach

Decisions about advertising are not limited to the copy or text of the advert, or the images and concepts you wish to express, but also to the channel through which the advertisement is expressed. Keeping things in context is becoming much more important in the modern world, where the information overload is causing more and more people to filter out information they deem is unneccessary.

A good example of this is arguably the largest single advertising giant in the world at the moment, Google. The enormous search engine has one of the most successful advertising rates for one simple reason - they keep things in context, and not intrusive.

If someone searches for "sweaters", they aren't interested in seeing an advertisement about car insurance. However simple advertisements about sweaters adjacent to the information they need, become the information they need.

This lesson can be applied to every area of advertising. Scattershot advertisements just put out the message and hope someone qualified somewhere might see it, with very random success rates, which can be an expensive lesson to learn.

This is why we here at MediArt have developed relationships with many different  advertising channels, ensuring that you have the option of going with the channels that will be the most effective for your business, maximising returns and providing more growth potential, and unbeatable value for your investment. Contact us today to arrange a free consultation!
 
 
 © mediart 2008 rss  contact  about  resources     Login